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In The News

A ‘happening place’ 


Disco-Themed Parade Ushers in Holiday Season for South Boston 


South Boston Goes Disco for Parade 


Small Business Saturday Delivers Retail Boost 


Saving the Randolph Before Congress Acts 


With Tax Program on Chopping Block, Localities Grapple With What Loss Could Mean to Economy 


PHOTOS: Christmas Open House 


Spreading the Cheer Downtown 


Christmas Open House Returns to Downtown South Boston on Sunday Afternoon 


Marching Proudly to Honor Heroes 


Parade, Celebration Honors Veterans 


Photos: Trail of Treats in South Boston 


Getting a Jump on Halloween 


Coffee Shop Takes a Bow- With Bows 


Southern Plenty, SBDC and a Plan- A Recipe for Success 


South Boston Launching Trail of Treats 


250 vehicles cruise to SoBo 


Vehicles, crowds overwhelm Main Street for Cruz-In 


Southern Frills opens in downtown South Boston 


Downtown South Boston Cruz-In debuts Oct. 14 


Southern Frills cuts ribbon, celebrates opening 


Harvest Fest packs a crowd 


Boutique hotel on the way to downtown South Boston 


Perfect fall weather draws huge turnout for Harvest Festival 


So Bo gets $600,000 in tobacco money for hotel redevelopment 


KJ's Cake Creations to host grand opening Sept. 9 in South Boston 


In South Boston, more than bricks and mortar 


More successes touted downtown 


Signs help tell story as uptick in activity seen in South Boston 


Hot Dog Days of Summer at SoBo Farmers Market 


South Boston Farmers Market hosts Community Cookout 


Disco to make triumphant return at SoBo Christmas Parade Dec. 2 


South Boston Christmas Parade goes disco 

Manager envisions more than produce sales for South Boston market 


Sweet Cee's joins new shops downtown 


Sweet Cee's third SoBo StartUp! business to open 


South Boston celebrates the Fourth of July with a bang 

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About Destination Downtown South Boston

Destination Downtown South Boston, Inc. (DDSB) is a 501(c)(3) non profit volunteer-based Virginia Main Street Organization dedicated to the economic and cultural revitalization of downtown South Boston. (Tax I.D. 86-1166760)

South Boston is a designated Virginia Main Street Community, where DDSB follows the Main Street Four Point Approach developed by the National Main Street Center. Leadership of DDSB is provided by a volunteer Board of Directors, an active committee structure, as well as one full time Executive Director. Activities are focused in the areas of organization, economic restructuring, design, and promotion. DDSB's work plan items are based on these areas:

Organization Committee: Involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement DDSB's Main Street revitalization program. The Board of Directors and Executive Director oversee the standing committee to make up the fundamental organizational structure of the organization. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation between all stakeholders in an effort to meet our mission and objectives, to strengthen our Main Street program, and to improve the quality of life for the people who live, work and visit in downtown South Boston.

Promotion Committee: Sells a positive image of Downtown South Boston's commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing the historic downtown district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

Design Committee: Gets South Boston's Main Street into top physical shape. Capitalizing on its best assets of unique physical assets and heritage, such as historic buildings and pedestrian oriented streets. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.

Economic Vitality Committee: Strengthens Downtown South Boston's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.

Click here to download DDSB's 2016 Annual Work Plan using the Four-Point approach.



To ensure the long-term viability of the downtown area as a center of commerce, a source of civic activity and pride, a resource for attracting new businesses and residents, and a hub of educational and cultural opportunities. Critical to this effort is promoting a small-town quality of life, preserving historic resources, and capitalizing on South Boston’s unique heritage and hospitality.

Current list of Board of Directors for Destination Downtown South Boston, Inc. 2016


President - Gene Haugh
Vice President - Andy Newland - 3 Women Consignment, LLC
Secretary - Wayne Fuller - W.A. Fuller Menswear
Treasurer - Les Powell, III - Powell Funeral Home


Frank Fincher - Fincher's, Inc.
Carol Foster
Barney Newberry
Jayne Elliott
Bob Hughes - South Boston Town Council
Clint Johnson - Danville Community College
Brandee Lloyd - Team Nurse
Jewell S. Medley - Halifax United Way, Inc.
Lin Hite - Longwood Small Business Development Center
Tom Raab - Ex-Officio - South Boston Town Manager


Tamyra Vest

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