• South Boston VA

    South Boston VA

  • Southern Plenty Cafe

    Southern Plenty Cafe

  • Wister's Flowers and Gifts

    Wister's Flowers and Gifts

  • Busy Bean

    Busy Bean

  • Factory Street Brewing

    Factory Street Brewing

  • McCollum Ferrell Shoes

    McCollum Ferrell Shoes

  • Higher Ed

    Higher Ed

  • Mother Cluckers

    Mother Cluckers

  • The Prizery

    The Prizery

  • Christmas Parade 2021

    Christmas Parade 2021

Welcome to South Boston

Spend the day visiting the vast array of unique restaurants, diners, florists, and specialty shops in Downtown South Boston. Browse for hours in antique shops, sport a new haircut, check out a new pair of sporty shoes, select the perfect gift for someone special, visit a one-of-a-kind fresh flower bar, furnish and decorate a home or spiff up your wardrobe, and even complete your banking. And you can also take a cardio kickboxing or yoga/pilates class, pick up the local newspaper, relax over a cup of cappuccino or a specialty beverage, grab a delicious breakfast, brunch, or lunch, indulge in creamy delicious gelato, grab a healthy frothy shake and drink combo, or enjoy a great show paired with a fabulous dinner at a AAA 3 Diamond Rated restaurant. Stroll the tree-lined streets, enjoy the Victorian architecture, and soak up the small town atmosphere.

Whatever your pleasure, Downtown South Boston has it all!


Support local, small businesses

Shopping and doing business doesn't have to mean logging onto Amazon! Our downtown South Boston merchants and businesses are ready to help you with just about anything. Many offer shipping, delivery, and curbside pickup options so visit their websites to learn more. Stroll down Main Street and visit one of the many diners, cafes, shoe stores, florists, gift shops, home decor shops, and more. Visit a local office for your insurance, legal, and banking needs. Supporting small businesses also supports our community!  Shopping small helps everyone in the community! Visit our local directory here.


Downtown Christmas Open House




Small Business Saturday

A Superheroes Christmas



SoBo Christmas Parade

December 4, 2021 at 5:00 pm

Halifax County Small Business Recovery Assistance Fund

Grant assistance to small businesses adversely impacted by COVID-19 will be offered in the form of rent/mortgage assistance and utilities. The maximum grant award to a business will be $15,000.

Apply Here

COVID-19 Resources

For information on COVID-19 resources please click here. 


Veterans Banner Program

Celebrate and honor your Veterans with a street banner!

Click here to download the form.

Want to reinstall a banner?

Click to pay online. $50.00

For more info, email info@downtownsobo.com or call (434) 575-4209.


As a Main Street America™ Accredited program, Destination Downtown South Boston is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street AmericaTM Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

“A healthy, viable downtown is crucial to the economic health and civic pride of the entire community”  – National Trust for Historic Preservation