Destination Downtown South Boston, Inc. (DDSB) is a 501(c)(3) non profit volunteer-based Virginia Main Street Organization dedicated to the economic and cultural revitalization of downtown South Boston. (Tax I.D. 86-1166760)

South Boston is a designated Virginia Main Street Community, where DDSB follows the Main Street Four Point Approach developed by the National Main Street Center. Leadership of DDSB is provided by a volunteer Board of Directors, an active committee structure, as well as one full time Executive Director. Activities are focused in the areas of organization, economic restructuring, design, and promotion. DDSB’s work plan items are based on these areas:

Organization Committee

…deals with membership development, fund-raising and other organizational housekeeping chores.

  • Establish Vision Statement, review Mission Statement
  • Improve website and online gateway
  • Sell Christmas Cards for fundraiser
  • Communicate the vision, mission, goals, activities, accomplishments and needs to all of DDSB’s stakeholders

Design Committee

…foster an attractive, visually coordinated image of the downtown by capitalizing on its unique physical assets and heritage……a proactive agent for the implementation of design projects.

  • John Randolph Hotel Area Redesign
  • Bradford Pear Replacement
  • Trashcan replacement
  • Veterans Banner Program
  • Information kiosk
  • Street Pianos

Promotion Committee

…primary responsibility is to market a unified, quality image of the business district as the center of activities, goods and services to retailers, shoppers, investors and tourists.

…educate and promote the unique qualities of Downtown South Boston through planned events, local/regional/national advertising, public speaking, educational tools and a marketing plan.

  • Promotions Committee to pursue more retail events
  • Pursue 2 Movies on Main in May and September
  • Pursue 2 Downtown Mixers – at least one in Spring
  • Partner with Tourism on SoBo Brew Fest – Sat, May 11
  • 4th of July Celebration and Parade – July 4
  • Harvest Festival – Sat, Sept. 28
  • Partner with Car Clubs on Downtown Cruz-In – October 12
  • Downtown SoBo Trail of Treats – Sat, Oct 26
  • Christmas Open House – Sun, Nov 24
  • Partner with Chamber and Halifax on Small Business Saturday – Sat, Nov 30
  • Christmas Parade – Sat, Dec 7
  • Pursue Branding Grant

Economic Vitality Committee

…works to develop a market strategy that will result in an improved retail mix, a stronger tax base, increased investor confidence and a stable role for the downtown as a major component of the town’s economy.

  • Administer the SoBo Keep Entrepreneurs Program (SoBo KEP) – a $15,000 Downtown Improvement Grant initiative to educate, inspire, retain, and assist entrepreneurs
  • Administer $6,000 Networking Grant to address training and resource needs of small business by expanding a Mentor Network of individuals who will share their knowledge and expertise.
  • Establish “What’s Up Downtown” merchant meetings, peer-to-peer round able focus groups
  • Continue planning for John Randolph Hotel Development
  • Administer $25,000 Financial Feasibility Grant of 210 Factory Street
  • Update all vacant building inventory
  • Assist the Farmers Market with Promotions, Event Planning, and act as liaison with the Town Government

To ensure the long-term viability of the downtown area as a center of commerce, a source of civic activity and pride, a resource for attracting new businesses and residents, and a hub of educational and cultural opportunities. Critical to this effort is promoting a small-town quality of life, preserving historic resources, and capitalizing on South Boston’s unique heritage and hospitality.

Download DDSB’s 2016 Annual Work Plan using the Four-Point approach


Current list of Board of Directors for Destination Downtown South Boston, Inc. 2016